Our Story

What makes our story unique?

Established in 2017, Bellissimo was born out of the dream to fashion exquisite hats at affordable prices for the modern man and woman.

Confronted by the harsh realisation that most high-end fedoras were excessively priced, brothers Levi and Yossi Chayo made it their philosophical ambition to provide a contrasting narrative for the discerning consumer. A story where tradition meets innovation, and where quality meets affordability.

At the factory we partner with some of the most skilled milliners, with techniques going back over a hundred years, to create affordable hats without compromising quality at all. We carefully apply skilled craftsmanship to choice materials such as wool and fur felt to yield an impeccable product inspired by the ‘40s era.

What started as a hobby quickly transformed into a passion and now our Bellissimo hats are sought after by some of Hollywood’s top fashion icons. It is not unusual to find high-profile personalities frequenting our state-of-the-art flagship store in Brooklyn, New York City.

Bellissimo is all about achieving excellence through innovation, which is why we pride ourselves on being able to customize anything we produce. And because customizability is at the very core of who we are, customers now have the ability to design their own hats in our very own online Hat Studio ©.

If you love our products, and believe in our vision, then tag us online wearing your Bellissimo hats.